Frec

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Frec

Frec is redefining how self-directed investors grow their wealth through low-fee direct indexing. Now, high-earning professionals like physicians can passively invest and optimize their tax efficiency—all without the high costs of traditional wealth managers.

How you can benefit from direct indexing

ETFs bundle multiple stocks into a single security, meaning you can’t sell individual stocks to capture tax losses. On the other hand, direct indexing unlocks advanced tax strategies like tax loss harvesting by owning underlying stocks of an index.


With Frec Direct Indexing, you can passively track an index like with an ETF while also benefiting from automated tax loss harvesting. Frec’s algorithm continuously monitors your portfolio and strategically trades in and out of securities to capture tax losses while getting similar gains to the index.

How it works

Let’s say you own Coca-Cola and it drops in value. Frec’s algorithm may sell this and replace it by buying a highly correlated stock, say Pepsi, allowing you to capture the loss while maintaining market exposure. These losses can offset outside capital gains, lower your ordinary income by up to $3,000, or even defer tax payments during retirement. And the best part? They never expire so you can use them in the future.

More than just direct indexing

Beyond tax savings, Frec offers additional powerful tools to help you stay in control and get more out of your investments:

  • Low-interest portfolio line of credit (PLOC): Borrow against your investments at competitively low rates, and no credit checks.
  • High yield Treasury: A flexible, high-liquidity alternative to cash.
  • Custom portfolio allocation: Easily adjust your investments to align with your financial goals.
  • Zero commission self-directed trading: Invest in individual stocks and ETFs, and transfer stocks from other brokerages.

About Frec

Founded in 2021 in San Francisco, Frec was built by a team frustrated with outdated financial tools and high management fees. They are funded by investors from Google, Meta, Apple, and Instacart. Their biggest backer is Greylock. Assets are housed at Apex Clearing House.